Sponsorship Guide

WHY SUPPORT ACTION SPORTS?

1. We give kids a competitive pathway, in sport, and in life! 

And they need it:

• Only 40% of youth report their mental health as excellent or very good.

• Youth and young adults are facing higher levels of financial, personal, and social pressures than previous generations.

AASA's programming, positive and enthusiastic coaching and mentoring, provided in stable, year-round gathering and riding facilities go a long way to helping young people face those challenges. The programs and facilities are preventative and supportive. They help prevent young people being overwhelmed by life, and support them when things get tough.

Summer camps get them together to build friendships and learn valuable skills, especially perseverance and determination.

Lessons and classes put them in a mentorship position where coaches who care about them provide instruction and encouragement. Coaches are constantly telling riders, "Good job!"

Birthday parties are natural and fun gathering events that help develop vital social skills; riding indoors with friends a blast as well.

Public riding brings together adults and youth, boys and girls, men and women, who ride bikes, skateboards, scooters, and inline skates -- all with different riding cultures. This is a great opportunity to learn to mix well with people with different views.

Competitions provide challenging opportunities, milestones, and goals, driving home the importance of hard work leading to success.

Science has long ago proven that physical activity alone:

• helps fight depression & addiction

• builds confidence

• reduces feelings of hopelessness

• helps people succeed through the stresses of life.

Indoor action sports facilities provide a critical component of establishing a community of like-minded youth and young adults. Without a place to gather, there is no community.

Plus, with over 20 annual events throughout Alberta, AASA gives young people activities and events to look forward to, to work towards. They progress individually as riders, and they learn to encourage others in their own development.

AASA's greatest financial need is to maintain a comfortable, modern, bright place where young people passionate about action sports can gather, ride, progress, and connect. For that, we rely on our Sponsors to cover costs of rent and utilities, about $500,000 per year. The remainder of AASA's programming and activities are self-sustaining.

Our Stories -- a sample of what AASA does for people.

Kaylee, BMX Mom: “My daughter had her first BMX lesson...such a great experience...so much respect...super encouraging - seeing her face light up was the reassurance I needed...”

Randall, rider Dad: About AASA’s closest industry partner, House of Wheels: “Great safe place for anyone to go and ride. I’m glad we found this place...a place to make friends.”

Todd, rider Dad: "Alberta Action Sports / House of Wheels: Fantastic facilities with great programs and staff that are committed to the growth of action sports in Alberta. The owners have created a welcoming space and framework for these athletes to compete and showcase their talent and hard work."

Wyatt, registered elite student athlete, skateboarder...gives me lots of opportunity to express myself and keeps me out of trouble...competitions that give me a challenge and...excitement!

Jen, scooter Mom: " I love, love, love what you guys are doing with these sports."

Keegan, scooter rider, coach: Scootering...clears my mind when I am going through rough times and gets me away from stress....I have met so many amazing people...my scootering friends are my best friends...had the best indoor facility to learn new tricks.

Joe, bmx, skateboard, scooter rider, coach: This has helped me train, learn, and become a professional rider...and coach!...beyond what I ever though possible.

Delighted Event Organizing Partners: 

Town of Bruderheim, Town of Okotoks, City of Leduc, Town of Morinville, Town of Edson, City of Drayton Valley, City of Fort McMurray, City of Spruce Grove, EMBFest, Canadian Stunt Scooter Federation, International Scooter Federation, Town of Barrhead, Shredmonton, SheShreds, Rumor Board Shop, Mud Sweat & Gears...

Level	Amount	Recognition
Bronze	Up to $500	Website badge
Silver	$1,000	Bronze PLUS... Banner on Wall of Honour
Gold	$2,000	Silver PLUS... Banner at all events
Platinum	$5,000	Gold PLUS... Logo on Podium Backdrop
Title Sponsor	$10,000	Platinum PLUS... Announcer Message at all events

 

Recognition	Description
Website badge	Your logo or name on Home Page of albertaactionsports.ca
Banner on Wall of Honour	24" x 24" Logo banner on House of Wheels Edmonton AND House of Wheels Calgary facility walls for our 3,000+ visitors/month to see.
Banner at all events*	20+  events annually. Up to 24" x 48" banner -- Sponsor to provide.
Logo on Podium Backdrop	Up to 24" x 24" logo to be printed on or affixed to podium backdrop displayed at all competitions*, podium pictures posted on website.
Announcer Message at all events	Five announcements at all events* to include up to 50 words of text, provided by the Sponsor.

 

*20+ events annualy cover the Province from Fort McMurray to Okotoks, from Vegreville to Drayton Valley.

Instagram/FB:  @albertaactionsports

What We Do

AASA promotes action sports participation by organizing competitions, jamborees, and other events. The goal is to provide a pathway all the way to Olympic and other International level competition for top riders, but it all starts at the bottom, encouraging young riders to just have fun!

WE partner with municipalities, businesses, and national and international sport organizations to provide meaningful riding opportunities for all who are interested, including those with few opportunities to play sports. Our coaches teach tiny young beginners and inspire progressing riders to strive to reach their potential.

AASA also supports two of Alberta's favourite indoor parks -- House of Wheels Edmonton and House of Wheels Calgary. These facilities function just like a Rec Center--but without the swimming pool and basketball courts. Your support helps make it all happen.

 

House of Wheels / Alberta Action Sports Association

 

BY THE NUMBERS

As of JUNE 30, 2024

 

Founded: September 2016

Opened doors (15,000 square feet): June 30, 2018

Moved to larger facility: (32,750 square feet): February, 2020

Opened Calgary facility: (6,600 square feet): June 2021

Individual check-ins to date: 125,145

Individual check-ins October 2023: 1,954

School field trips: To date: 557 Annual: 130

Week- or Day-Camp attendees: Annual: 415

Birthday Parties, Annual: 222

Current active waivers: Over 5,500

Events run/hosted (Season): 20

Riders qualified to International Competition: 30 (5 went to compete)

Riders qualified to World Championships: 5 (2 went to compete)

Full time staff: 3

Part time staff: 27